Knowing Your Design Style can Help You Elevate Your Marketing
HAVING A DEFINED DESIGN STYLE IS KEY TO ELEVATING YOUR DESIGNS AND BEING
CONSISTENT WITH YOUR VISUAL MARKETING.
Discover your true design spirit, start truly embracing it, and become more authentically YOU in your designs than ever before.
Do you notice your breath being taken away when you come across a perfectly stylized mood board?
…the beautiful eye candy color palettes you see on Pinterest that suck you in?
…an Instagram feed that feels cohesive with beautiful personality (so much so that you just might be stalking their page often)?
…branding that reflects the heart and soul of a business that is so organically inspiring?
Yeah, me too.
There’s something about a clear design style that attracts our attention.
That makes us fall head over heels in love with that brand.
That is a feeling we all want, right? Having a cohesiveness and consistency in your look will help you gain brand recognition, build trust with your audience, and make you look oh so stunning.
It’s easy to want to jump in and design your logo. Before throwing together a random color palette, fonts, or making changes to your existing branding elements, — it’s important to clarify what your overall vision for your brand will be. Deciding on an aesthetic that aligns with the personality of your business and attracts your audience is an important step.
This is one of the first steps I take in my branding process with my clients and I encourage you to do the same.
How does discovering your design style help you elevate your marketing?
1. It helps you make more effective design decisions.
The design tools you use to represent your business — your colors, your fonts, your photography, etc. — all should align with the vibe of your business and with what will naturally attract your customer/clients’ eye. Because that’s the whole point, right?
Well, there should be a reason behind those design decisions you make and you should select your colors, fonts, and photography with intention. Knowing your design style will help you get laser focused on the aesthetic you’re after and give you more clarity on colors that align best with it, what fonts might be a good fit, and what kind of emotion you want to evoke with your photography.
2. It helps you be more cohesive with your marketing (KEY to brand recognition!).
We all want to be memorable in the eyes of our audience, right? We want our clients and customers to recognize us when they see one of our photos on social media, and anxious to receive our products, not only for the happy mail but because of the packaging that makes you feel special.
Part of being memorable and recognizable is being cohesive with your visuals, and getting clear on your design style is the first step in creating that cohesiveness.
3. It helps you show up as the authentic YOU (and attract the right people to your business)
I’m gonna hit you with some tough love now…
When you’re trying to be something you’re not, it shows. And… well… it just doesn’t work. People want to connect with the real you, the heart of your mission, and your “why” behind you do what you do. Knowing your design personality will help you embrace the true you and find the vibe and style that aligns with it, so you can start showing up more authentically and attracting the right people.