This momtreprener wanted her own business rather than working in a hospital or related practice. She was the first in her area to offer 4D ultrasounds in the comfort of her own, private studio. Jen is the heart behind this company and she came to me looking for a professional, authentic design. Together, we developed a beautiful brand that was just that!

The visual identity has an immediate connection to the parent-to-be using the balance of blue and pink feet and a common phrase used my moms and dads when talking to their babes - “Hey Baby”.

The inviting tone is conveyed with the script font paired with a modern , timeless and playful san serif font. Together this font pairing evokes trustworthiness, friendliness and sophistication. The use of the feet floating above the “!” adds an organic and soft touch. One of my favorite parts of this brand is how playful it is — a lovely creative touch.

Services:

Logo + Visual Identity
Mood Board
Brand Board